Real estate businesses come in all sizes. You will find national property companies with thousands of agents whose trademarks are familiar throughout the country. Other organizations are small operations, with approximately a hundred, a dozen, or even just one agent working for the company. Regardless of its size, success of a property company often is dependent upon the organization’s successful marketing strategy.
Marketing and advertising are comparable concepts, yet have subtle differences. We tend to recognize advertising as advertisements put in print, radio or tv, pitching a product or company. Marketing is broader in scope, employing the use of advertisements and favorable public relations campaigns. To get a property company, the marketing strategy pitches the company as a whole, utilizing a combination of advertising and public relations to develop a company and create a desirable public image.
Marketing a property provider involves developing a familiar brand. This begins by creating a distinct logo and potentially, a slogan. As part of the marketing plan, real estate businesses use logos and slogans constantly on their business cards, letterhead, personalized promotional gifts, sites, blogs, signs, advertisements, mailings and flyers.
When developing a marketing plan, the actual estate company identifies which actions to incorporate into the strategy. There are quite a few possibilities, including community involvement, joining service associations, volunteering in local charities, sending farming letters, hosting open houses, regularly contacting past or possible clients, sending out promotional gifts including calendars and mailing newsletters. One consideration is a real estate company’s budget. Ideally, the actual estate company selects activities that fit together, puzzle-like, to create a positive and consistent picture of the provider.
Today’s property company typically incorporates Internet marketing into its overall marketing strategy. This may include development of a site, site, Twitter and online visual tours. Internet marketing has something for every budget, from free social networking, Twitter and blog accounts, to pricey sites and paying to place virtual tours and advertisements on third-party property sites.
Marketing plans for a property company are often long-term projects. One example is known as”farming,” which involves sending out monthly or quarterly mailings to a specific set of addresses over a long duration. The assumption of farming is a possible customer, after repetitively receiving the organization’s mailing, can call every time a demand for property services appear. This also applies to marketing applications that involve sending regular mailings to a customer listing.